Remember our April Fool's gag from 2008?Jay and I came on the air at the start of the show to tell everyone that Brett Favre was coming out of retirement to play for the Chicago Bears.
What helped sell it was the audio we used of Favre -- pulled from his retirement press conference -- to make it seem like he was coming to Chicago.
"There's no better place to play"
We had to make it seem as though the story had just broke, overnight even, since, obviously, the sports websites and networks wouldn't have any of this info, so we filtered the audio of Favre's comments to make it sound like it was from a phone call. This helped sell the idea that Favre was contacted on the phone, rather than at an official press conference.
We also grabbed some comments from real fans that were talking about Favre -- but not in this context -- to try to make it seem like they had been interviewed very early that morning, "reacting" to Favre coming to the Bears.
We found a clip of one woman saying she wasn't much of a fan of Favre, but liked Brian Urlacher better. Classic.
In case you missed it back then, I've got some audio for you.
Here's where we first make the Favre announcement.
This clip is later in the morning, with more audio cuts.
